Brand identity team formed
UMR Chancellor John f. Carney III has appointed a brand identity team to assist the campus with the name change implementation.
The Brand Identity Team will serve as an ad hoc advisory and tactical group responsible for ensuring a smooth transition from the University of Missouri-Rolla (UMR) to Missouri University of Science and Technology (Missouri S&T), a transition which will formally occur on Jan. 1, 2008.
Team responsibilities:
- Review and evaluate responses to the informal request for proposals (RFP) for branding and identity services. This includes conducting reference checks, when applicable.
- Award contract for brand identity services.
- Provide all relevant information, data, research findings, existing materials, customer expertise and other information for consultant’s background and use in preparing brand identity concepts and materials.
- Develop a master list of all required changes, all actions necessary to implement changes, all cost estimates, assign funding sources, and develop and communicate to various constituents the timeline for implementation.
- Guide and direct branding/identity consultant in developing internal and external marketing and brand rollout strategies.
- Act as liaison between consultant and the campus community in gathering input from internal constituents.
Team members and responsibilities/areas of expertise:
- Chancellor John F. Carney III (ex officio)
- Ron Miller, past president, UMR Board of Trustees, and Vice President/General Manager (retired), the Procter & Gamble Company (ex-officio)
- Andrew Careaga, director of communications (chair)
- Rebecca Frisbee, publications (graphic identity)
- Cheryl McKay, electronic marketing (web and e-marketing)
- Mary Helen Stoltz, public relations (media relations, editorial style)
- Tom Shipley, video communications (video)
- Connie Eggert, Vice Chancellor of University Advancement (university marketing, fundraising)
- Jay Goff, Dean of Enrollment Management (recruitment)
- Marianne Ward, Acting Executive Director, MSM-UMR Alumni Association (alumni relations)
- Darlene Ramsay, President, MSM-UMR Alumni Association (alumni relations)
- Mark Mullin, Athletic Director (athletics, student recreation, student recruitment)
- Lynn Stichnote, Director of Admissions (student recruitment)
- Brian Buege, Interim CIO (web, online communications, telecommunications)
- Jesse Singleton, Printing Services (printing/templates)
- Ted Ruth, Physical Facilities (signage)
- Lauren Huchingson, President, Student Council (student relations)
- Beth Groenke, President-elect, Student Council (student relations)
- Raj Kanwar Singh, President-elect, Council of Graduate Students (student relations)
- Kurt Kosbar, Academic Council (faculty relations)
- Kim Frazier, Staff Council (staff relations, UMR Bookstore)
- Mark Potrafka, Student Affairs (student life)
- Lance Gentry, Assistant Professor of Business (marketing)
- Randy Stoll, Director of Business Services (business services, administrative services)
Additional Resources:
The UMR Communications Staff will assist the committee in the areas of:
- Developing branding/graphic identity concepts
- Developing a plan to promote the name change to internal and external audiences
- Recruitment marketing
- Staff support
Activity Timeline
- Release of RFP for brand identity/marketing services -- April 9, 2007
- Request “name change checklist” items from campus -- April 11, 2007
- Establish Brand Identity Team to coordinate transition and brand identity -- April 13, 2007
- Deadline for written questions from RFP respondents -- April 20, 2007
- RFP responses due -- April 23, 2007 (5 p.m. CDT)
- Review of RFP responses -- April 23-27, 2007
- Contract award (on or about) -- April 30, 2007
- Name change checklists due -- May 1, 2007
- Branding consultant meeting with committee -- between May 1-May 7
- Development of brand concepts for testing -- May 1-July 31
- Develop master list of needed changes -- May 21
- Brand concept testing -- complete by Aug. 31
- On-site presentation of concept testing results and final brand concepts -- Sept. 15
- Development and delivery of final identity materials, including graphic and web templates, brand identity and style manuals, UMR Magazine cover template -- Oct. 31
- Development of internal marketing/rollout strategy (to be carried out Nov.1-Dec. 31) -- Oct. 15
- Execution of internal marketing/rollout plan -- Nov. 1-Dec. 31
- Development of external marketing strategy -- by Nov. 30
- Name change takes affect -- Jan. 1, 2008
Comments
Thanks to Brian, who noted I posted a the before "Missouri University of Science and Technology" in my original post here. I also inadvertently had comments turned off here, so Brian's comment appears elsewhere. Comments are now turned back on, and the original post has been corrected.
Posted by: Andrew | April 13, 2007 05:33 PM
Andrew - I see that there are QUITE a few people on this list, but I would like to see two more people on this list: 1 non-stuco undergraduate and 1 non-stuco/grad council student. Based on the Miner, more students were against the name change except some on Stuco. There was someone who anonymously wrote to the Miner in this week's newspaper that was very articulate as well as very insightful. I would like to see someone from the student body like he/she on this committee that seems more in touch with the student body.
Posted by: John | April 13, 2007 11:16 PM
If so many alumni (70% surveyed) are in favor of the name change, then why is the new name not even mentioned in the 200 Million campaign web site?? A better question would be, why do I even care anymore? This is outright deception.
Posted by: Dave | April 21, 2007 02:35 PM
Dave - The new name is not on the campaign website because the name change has not yet occurred. Once the name change occurs in January 2008, the campaign site and many others will transition into the new name.
Posted by: Andrew Careaga | April 23, 2007 12:38 AM
Andrew,
Don't you think that despite the fact that the name change hasn't officially changed yet, donating alumni might care that the name will change? In other words, donating alumni who drop a lot of money on UMR now might be shocked to see their money going to Missouri S&T after Jan. 1.
In my opinion, UMR is afraid that less alumni would donate if they knew the name where going to be changed. Therefore, neglecting to mention the new name would be "Convenient."
Perhaps UMR should teach a business ethics class, however, I think they would have a hard time finding someone in administration to teach it.
Posted by: Dave | April 23, 2007 02:15 PM