Name Change News: June 12, 2007
Welcome to the second in a series of occasional updates on the name change implementation. We hope to share updates on the process every Tuesday – but just in case we miss the mark by a day, be sure to visit the Name Change Conversations weblog at http://namechange.mst.edu for more information and updates.
In this issue:
Open forum to discuss name change branding
Kickoff meeting with SimpsonScarborough/Creative Communication Associates
Brand Identity Team update
Brand Identity Team meetings: open to the campus
Fact sheet, sample letter available to departments
Promote the new name in your email signature
Creating signatures in Outlook, Entourage
Remember: it’s “Missouri S&T”
Name Change Conversations FAQ
Open forum to discuss name change branding
Mark your calendars for Thursday, June 21.
That’s the date of the UMR/Missouri S&T Brand Identity Team’s open forum to discuss the status of the name change brand identity and marketing effort. The forum will be held from 1:30-3 p.m. Thursday, June 21, in the Turner Room of Havener Center. All students, faculty and staff are encouraged to attend to learn more about the project and the development of Missouri S&T’s brand identity.
More details to come.
Kickoff meeting with SimpsonScarborough/Creative Communication Associates
The Brand Identity Team met the principals of SimpsonScarborough (SS) and Creative Communication Associates (CCA) on Monday, June 11, for a kickoff meeting to discuss the brand identity and marketing work ahead of us. Christopher Simpson of SS and Ed Sirriano of CCA presented a draft timeline for the project and discussed the importance of involving students, faculty and staff in the process. The next steps in the process include:
• developing a more detailed project timeline
• completing a communications audit for the campus
• reporting the results of that audit (later this month)
• developing three concepts for a graphic identity (logo or word mark)
• presenting those concepts to the Brand Identity Team and campus community
More details to come. Check this weekly newsletter or the Name Change Conversations blog ( http://namechange.mst.edu ) for updates.
Brand Identity Team update
The Brand Identity Team welcomes five new members:
• Jeff Cawlfield, professor of geological engineering and director of freshman engineering
• Larry Gragg, chair of history and political science
• Anne Maglia, assistant professor of biological sciences
• Lea-Ann Morton, director of the Career Opportunities Center
• Jim Sigler, general manager of KUMR
The Brand Identity Team is coordinating the development of a brand identity and marketing plan for Missouri S&T. The team is striving to involve student, faculty and staff representatives that also represent various internal and external audiences. For a full listing of the team members, go to the Name Change Conversations blog at http://namechange.mst.edu/2007/06/brand_identity_team_update.html .
Brand Identity Team meetings: open to the campus
The Brand Identity Team meets at 9 a.m. on Tuesdays in the Silver and Gold Room of the Havener Center. The meetings are open to the campus community, and we encourage all interested students, faculty and staff to attend.
Fact sheet, sample letter available to departments
Attention, all academic departments, admissions ambassadors, coaches and others preparing to recruit new students: Download the name change fact sheet, print it out on departmental letterhead, and take it on the road to hand out to prospective students and their parents.
Go to http://namechange.mst.edu/2007/06/name_change_fact_sheet_for_dep.html to access the Microsoft Word document, or go directly to http://namechange.mst.edu/documents/name%20change%20fact%20sheet.doc .
While you’re in the downloading zone, be sure to download the sample letter (Microsoft Word document) we’ve prepared to let external customers, agencies and organizations know about the name change. Go to http://namechange.mst.edu/documents/sample%20letter.doc to download, then personalize the letter to meet your department’s needs.
Promote the new name in your email signature
Looking for a simple way to promote the upcoming name change. Just add the line to your email signature:
Effective Jan. 1, 2008, UMR will become Missouri University of Science and Technology (Missouri S&T)
Be sure to include the official nickname (Missouri S&T) in your signature. See also: http://namechange.mst.edu/2007/06/promote_the_name_change_in_you.html .
Creating signatures in Outlook, Entourage
To create a signature in Outlook:
1. Go to the Tools menu and choose Options.
2. Click the Mail Format tab.
3. Click Signatures to open the Create Signature Picker dialog box.
4. Click New to open the Create New Signature dialog box.
5. In the Enter a name for your new signature box, enter a name for your signature file (such as “business” or “work”).
6. Click Next to open the Edit Signature dialog box.
7. Under Signature text, in the text box, enter the text to be included.
8. Click Finish.
For Mac users, here’s now to create a signature in Entourage:
1. Click the Tools option on the Entourage menu bar.
2. Select Signatures.
3. Click New.
4. Name the signature file (i.e., “business” or “work”).
5. Enter the text for your signature file.
6. Select the fonts and formatting you want to appear in the signature.
7. Save the signature, click File, Save from the Entourage menu bar.
8. Click the Red X in the upper left corner to close the signature window.
Remember: it’s “Missouri S&T”
It’s official: the nickname of Missouri University of Science and Technology is “Missouri S&T.”
Name Change Conversations FAQ
Stay up to date on the name change implementation by visiting the Name Change Conversations FAQ (frequently asked questions) at http://namechange.mst.edu/faq/ .
