Brand Identity Team Update
The Brand Identity Team responsible for coordinating implementation of the name change continues to evolve, with broader membership. Team members and their areas of expertise are as follows:
- Chancellor John F. Carney III (ex officio)
- Ron Miller, past president, UMR Board of Trustees, and Vice President/General Manager (retired), the Procter & Gamble Company (ex-officio)
- Andrew Careaga, director of communications (chair)
- Rebecca Frisbee, publications (graphic identity)
- Cheryl McKay, electronic marketing (web and e-marketing)
- Mary Helen Stoltz, public relations (media relations, editorial style)
- Tom Shipley, video communications (video)
- Connie Eggert, VC University Advancement (university marketing, fundraising)
- Jay Goff, Dean of Enrollment Management (recruitment)
- Marianne Ward, Executive Director, MSM-UMR Alumni Association (alumni relations)
- Darlene Ramsay, Alumni Association president (alumni relations)
- Mark Mullin, Athletic Director (athletics, student recreation, student recruitment)
- Lynn Stichnote, Director of Admissions (student recruitment)
- Vicki Callaway, Project Management, IT (web, online communications, telecommunications)
- Jesse Singleton, Printing Services (printing/templates)
- Ted Ruth, Physical Facilities (signage)
- Beth Groenke, President-elect, Student Council (student relations)
- Raj Kanwar Singh, President, Council of Graduate Students (student relations)
- Kurt Kosbar, Academic Council (faculty relations)
- Kim Frazier, Staff Council (staff relations, UMR Bookstore)
- Mark Potrafka, Student Affairs (student life)
- Lance Gentry, Assistant Professor of Business (marketing)
- Randy Stoll, Director of Business Services (administrative services)
- Lea-Ann Morton, Director, Career Opportunities Center (corporate recruiters)
- Jim Sigler, General Manager, KUMR (media, public radio)
- Larry Gragg, Chair, History and Political Science (faculty)
- Anne Maglia, Assistant Professor, Biological Sciences (faculty)
- Jeff Cawlfield, Professor of Geological Engineering and Director of Freshman Engineering (faculty, incoming students)
Additional Resources:
The UMR Communications Staff will assist the committee in the areas of:
- Developing branding/graphic identity concepts
- Developing a plan to promote the name change to internal and external audiences
- Recruitment marketing
- Staff support
The consulting team of SimpsonScarborough and Creative Communication Associates are providing assistance in brand identity development, graphic identity and marketing.
Meeting schedule
The team meets at 9 a.m. on Tuesdays in the Silver and Gold Room of the Havener Center, and all meetings are open to the campus community. Please feel free to join us.

