Name Change News: June 26, 2007
Welcome to the latest in a series of occasional updates on the name change implementation. We hope to share updates on the process every Tuesday – but just in case we miss the mark by a day, be sure to visit the Name Change Conversations weblog at http://namechange.mst.edu for more information and updates.
In this issue:
Draft brand concepts to be unveiled July 25
IT Press blog provides updates on IT name change issues
Brand identity timeline on name change blog
FAQ update coming soon
Draft brand concepts to be unveiled July 25
Three draft brand identity concepts will be unveiled Wednesday, July 25, at a campuswide session. Stay tuned to this newsletter or the Name Change conversations blog (http://namechange.mst.edu ) for more details regarding the time and location.
The brand identity consulting team of SimpsonScarborough/Creative Communications Associates will be on hand at the unveiling, as will members of the UMR/Missouri S&T Brand Identity Team. The forum will provide an opportunity for the campus community to offer input into the process of developing final identity materials, such as a logo or word mark, tagline, graphic templates and other related items.
IT Press blog provides updates on IT name change issues
UMR IT plans to use its IT Press blog (http://itpress.mst.edu/) as a communications vehicle to keep the campus informed of IT-related changes that have to do with the name change. So keep an eye on IT Press for the latest in IT-related name change news. We’ll also cross-post as many of those announcements as we can at the Name Change Conversations blog and in this newsletter.
Brand identity timeline on name change blog
The latest version of the brand identity timeline is now posted on the Name Change Conversations blog at http://namechange.mst.edu/2007/06/brand_identity_timeline.html. Key dates to remember are:
• July 25 – on-campus unveiling of brand identity concepts
• Sept. 24-28 - graphic identity standards manual completed
• Oct. 1-12 - development of graphic templates
• Nov. 30 - formal on-campus unveiling of new brand
There’s a lot of work occurring between those dates, too, so check out the link above for more details.
FAQ update coming soon
The frequently asked questions section of the Name Change Conversations site will be updated soon with more information about the brand identity work and other name change-related topics. Watch for an announcement in next week’s issue of this newsletter. In the meantime, you can find the lasted FAQ, as well as earlier versions, at http://namechange.mst.edu/faq/.
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