Name Change News: July 11, 2007
The latest news on the name change implementation, a day later than usual. Also available on the Name Change Conversations weblog: http://namechange.mst.edu .
In this issue:
The Unveiling: a sneak peek at “logo” designs July 25-27
A “logo” road show
These are concepts, not final
Welcome newest team members
The Unveiling: a sneak peek at “logo” designs July 25-27
Some graphic designers might scold us for our imprecise use of the term “logo,” which is why we put it in quotes in the headline (and here). But we want to get your attention to tell you more about the upcoming “unveiling” of three Missouri S&T brand identity concepts, and we think “logo” is a more familiar term than “brand identity concept.”
Anyway, Ed Sirianno of the firm Creative Communications Associates will be on campus July 25-26 to unveil three draft logos/wordmarks/brand identity concepts for your viewing pleasure. And we’re hanging on to the images for an extra day (Friday, July 27) just to give everyone more chances to take a look at the materials.
The brand identity concepts to be presented might be logos, they might be wordmarks, they might be some combination. They might include taglines. We’re pretty sure none of them will look like this.
We’re holding a series of sessions to ensure as many students, faculty and staff as possible get a chance to see the concepts and share their opinions.
Here’s the schedule:
• Wednesday, July 25, 10 a.m.-noon, Carver-Turner Room, Havener Center
• Wednesday, July 25, 4-6 p.m., Carver-Turner Room, Havener Center
• Thursday, July 26, 10 a.m.-noon, Carver-Turner Room, Havener Center
• Thursday, July 26, 4-6 p.m., Carver-Turner Room, Havener center
• Friday, July 27, 9 a.m.-noon, Communications Conference Room, 105 Campus Support Facility
• Friday, July 27, 1:30-4:30 p.m., Communications Conference Room, 105 Campus Support Facility
That’s six opportunities for viewing. We’ll also give everyone an opportunity to provide feedback to Ed and the Brand Identity Team. In addition, we’re looking into a way to securely share the images online. But we’re hesitant to do so because we don’t want anyone to lift one of the concepts and misuse it. Not that any of you would. But we’d hate to see a bunch of bootleg T-shirts with any of the three concepts being sold on the streets on Rolla during Orientation Week.
If you have any questions about the unveiling, please contact Andrew Careaga, Brand Identity Team chair, at acareaga AT umr DOT edu .
A “logo” road show
In our quest to share as much information as possible about how we’re developing Missouri S&T’s brand identity, we’re taking a set of the aforementioned brand concepts on the road. Marianne Ward, director of alumni relations, plans to show off the concepts at various venues in St. Louis – home to about one-third of our alumni and many current students, including several co-oping this summer. She plans to present the materials in St. Louis on July 25 and 26, the same dates as The Unveiling on campus. And just as at The Unveiling, participants will have the opportunity to offer input about the concepts.
These are concepts, not final
Please remember that these logos, wordmarks, brand concepts – whatever you want to call them – are concepts at this stage. They are not final. After the Unveiling, we (the Brand Identity Team) plan to analyze the input received from the campus community, then refine the concepts (or concept, if we can narrow it down to one) and test them (or it) with students and others early in the semester. So, what you see at The Unveiling will in no way be the final product.
Welcome newest team members
Our merry band of Brand Identity Team members continues to grow. Two new student members and three new faculty members will help us get the word out – and get input from these important groups.
Newest members of the team are:
Jacob Sherry, RHA co-chair
Paul Voss, St. Pat’s and Student Union Board rep
K.M. Isaac, professor of mechanical and aerospace engineering
Morris Kalliny, assistant professor of marketing and international business
Paul Worsey, professor of mining engineering
I would like to see one that was a large gear with UMR in the center and writing around the outside.
Any chance at a showing in the Kansas City area?
Andy:
I would urge you to pursue the ability to display the images online so those interested but not able to attend one of the events could register their comments as well. With the way the name change has been handled so far, the more input you have from a wider audience, the more buy-in you will receive.
Jason McHaney
Chad - We won't be able to show the materials in Kansas City. We just don't have the time or people power to get up there in our tight time frame with these concepts. But it looks like -- and I'm 99 percent sure of this -- we'll be able to post the concepts online for review. I realize that isn't as good as showing you the real thing, but it's the next best thing. Stay tuned for more info about that.
Jason - See above. More news soon (I hope) about the status of making materials available online.