Name Change News: Aug. 7, 2007
The latest news on the name change implementation, a day later than usual. Also available on the Name Change Conversations weblog: http://namechange.mst.edu .
In this issue:
Graphic concepts: feedback and updates
Another name change in the works?
Welcome new team members
Graphic concepts: feedback and updates
A big thank-you to all the students, alumni, faculty and staff who turned out – in person and online – to view the four graphic concepts between July 25-27 (and online through July 30). Thanks also for taking the time to complete the surveys and share your views in person, through email and on the Name Change Conversations blog.
A total of 438 people completed the online survey -- confirmation that our students, alumni, faculty and staff are keenly interested in this process, even when they’re not on campus. In addition, 334 people who attended our series of forums on campus and in St. Louis completed paper surveys, giving us a total of 772 responses. We also took careful notes at the sessions and are busy compiling those comments, as well as those received here, on Facebook and via email, to help guide us as we move forward.
Based on the feedback received, we’ve directed the team of SimpsonScarborough (SS) and Creative Communications Associates (CCA) to proceed with variations on the first two “Missouri S&T” logo concepts. One of these concepts employed a more elegant, traditional, serif font (Goudy, for all you typeface fans), while the other was bolder, thicker and sans serif (Univers type). We also shared all our data with the SS/CCA team to help guide the next phase. This morning, the Brand Identity Team reviewed six new concepts and provided additional feedback for SS/CCA.
Another name change in the works?
This past Friday (Aug. 3), the Columbia Daily Tribune reported that officials at the University of Missouri-Columbia were considering dropping the hyphen and “Columbia” from that campus’s name, making it, in the words of MU Chancellor Brady Deaton, simply “the University of Missouri, period.” Read more about the Tribune’s and St. Louis Post-Dispatch coverage at http://namechange.mst.edu/2007/08/another_um_campus_considers_a.html.
Welcome new team members
Welcome to our two latest members of the Brand Identity Team: Joel Burken, associate professor of civil and environmental engineering, and Kevin Carlile, video production specialist in the Video Communications Center.
Andy:
Will the revised versions of the concepts be presented for public comment before the final decision is made? Based on the number of survey responses you received for the relatively short time frame offered, there are a great number of people interested in this decision. After all, this logo will represent everyone, not just those on the team.
Jason - We plan to present a second round of design concepts to focus groups later this month. Some of the focus groups will involve alumni and some will involve prospective students. This will be our first opportunity to receive feedback from prospective students. After we review the focus group results and refine the concepts, we plan to share more final versions with alumni, current students, faculty and staff, etc. We haven't ironed out the specifics yet, however, so stay tuned, and thanks for your input.
Andy -
Re: Concept 1
I would suggest wrapping the name into 2 rows, like the other Concepts. (i.e. first row - "Missouri University of" second row - "Science & Technology". The eye catches the first word "Science" of the second line, rather than glossing over and only seeing the word "Missouri". In addition, making it two lines gives a tighter, more compact, less strung out image. This gives a stronger impact.
Missouri University of Science & Technology...?.
a M.U.S.T. for the discriminating student and faculty.
Will you be making that "Part of the logo????"
Have a great year,
From a first time viewer!
So, Andy, any specifics yet? How is the search going, and will you be sharing the results for a final comment period?
Jason - Thanks for checking back. We're down to reviewing two final concepts, both in a serif font, and will select one very soon. We will share that selection very soon as well. I don't have enough information yet to give you a specific date. Just keep watching this blog.
Thanks.