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November 30, 2007

Yes, we are 'Missouri S&T' (and other name change writing tips)

There's been a bit of confusion over how to abbreviate the university's name, so perhaps it's time to discuss proper usage.

For starters, let's go back to the name change FAQ, which says:

What will be the new name for the university?

Missouri University of Science and Technology.

And:
How will it be abbreviated?

"Missouri S&T" is the official abbreviation or nickname. Either the full university name or the nickname will be used on all official university materials, such as stationery, business cards, marketing materials and apparel.


But the FAQ doesn't address some aspects of how the name or nickname should be used. That's where the Missouri S&T Style Guide, currently in development, comes in. Here's a page -- actually an entire chapter -- out of that guide:
Chapter 2: Missouri S&T or Missouri University of Science and Technology?

For headlines, photo captions and other tight spots, shorter is always better. Thus, “Missouri S&T” is preferred. For news releases, use “Missouri University of Science and Technology” on first reference and “Missouri S&T” on subsequent references.

When writing to audiences familiar with the campus – such as alumni or students – Missouri S&T is acceptable in all references.

Never, under any circumstances, use “MUST” or “MST.” (The exception with “mst,” in lowercase, is in web and email addresses. See Internet terms.)

university identification. Use “University of Missouri System” when referring to all four UM campuses. On second reference, use “UM System” or “university system” when referring to the central administration of the four campuses or the Board of Curators. For first reference of any UM campus other than Missouri S&T, write the complete name: “University of Missouri-Columbia” (not “Missouri University” or “University of Missouri”), “University of Missouri-Kansas City” and “University of Missouri-St. Louis.” On second and subsequent references, the following rules apply:

  • For the University of Missouri-Columbia: MU is acceptable on second reference. This is in keeping with the University of Missouri Board of Curators’ Nov. 29, 2007, decision to allow the Columbia campus to use “University of Missouri,” “MU” or “Mizzou” on second and subsequent references.

  • For the University of Missouri-Kansas City: UMKC is acceptable on second reference.

  • For the University of Missouri-St. Louis: UMSL is acceptable on second reference.

    Use the lowercase “university” in the generic sense. For example, write: “The university’s Campus Performing Arts Series will host a performance of Evita tonight in Leach Theatre of Castleman Hall.”


  • We're planning to make the style guide available to campus when we release the graphic identity standards. Both will be posted online. In the meantime, if you think you just can't live without a Missouri S&T Style Guide, drop me a line at acareaga@umr.edu and I'll send you a copy of the almost complete, in-progress version.

    Name Change News, Nov. 30, 2007: merchandise, parade and more

    Note: The email version of this newsletter went out to campus on Tuesday, Nov. 27, and included a promo for Unity Day, which was held Nov. 28, and for a bookstore event, which was held Nov. 29. I've left the blurbs intact for reasons of historical accuracy, but since the events have passed, I've struck through the text to indicate that this is old news. (Unity Day was great, by the way; we gave away 300 Missouri S&T t-shirts, and at least that many students, faculty and staff signed our "I Am Missouri S&T" graffiti board. Thanks to Student Affairs and Student Council for all their great work on Unity Day.)

    Name Change News: Nov. 27, 2007

    The latest news on the name change implementation. Also available on the Name Change Conversations weblog: http://namechange.mst.edu .

    In this issue:

    Missouri S&T merchandise now available
    Unity Day: sign a table, get a shirt
    Missouri S&T on parade
    Reminder: order Missouri S&T name tags
    Download fact sheet, sample letter
    Reuse, recycle your UMR materials

    Missouri S&T merchandise now available

    Missouri S&T merchandise is now available at the Missouri S&T Bookstore, which is holding held customer appreciation events for students, faculty and staff this Thursday, Nov. 29. Student appreciation day will be was held from 8 a.m.-3 p.m. with a drawing for prizes at noon. Faculty and staff appreciation night will be was held from 3:30-5:30 p.m. with private shopping, light refreshments and prize drawings.

    Unity Day: sign a table, get a shirt

    Members of the campus community are encouraged to take part in Unity Day 2007 – and possibly get a special Missouri S&T t-shirt by signing a “graffiti board” that will be part of the event. “Performing with a Purpose: Celebrating the Art in Each of Us” is the theme for this year’s Unity Day, which will be held from 11:30 a.m.-1 p.m. Wednesday, Nov. 28, in the Havener Center Atrium. The first 300 to write something on the graffiti board will win a special-issue “hello” Missouri S&T t-shirt.

    Missouri S&T on parade

    As part of the effort to increase awareness of the name change in the Rolla community, a group of students and staff members will distribute Missouri S&T goodies during the Rolla Holiday Parade this Saturday, Dec. 1, in downtown Rolla. The parade begins at 3 p.m.

    Following the parade, the festivities continue at the Rolla Bandshell. The students and staff members, along with staff from the Missouri S&T Bookstore, will join the Rolla Chamber of Commerce and other organizations at the bandshell area to offer more goodies. Hot dogs will be provided courtesy of Chartwells, and several prizes will be awarded in a drawing. So be sure to attend the parade and stick around afterward for prizes, food and the lighting of Rolla’s Christmas tree.

    Reminder: order Missouri S&T name tags

    Kent Jewelry, which provides name tags for the campus, has set dates for production of new Missouri S&T name tags. The new tags will be silver and feature the Missouri S&T word mark in black. Departments may submit orders via email at orders@kentjewelry.com, by fax at 573-364-4446, or by dropping by the store at 110 W. Eighth St.

    Orders received by Dec. 8 will be completed by Dec. 11. Orders received by Dec. 27 will be ready to pick up on Dec. 28.

    Departments are responsible for the costs of their name tags.

    As with any purchase, university purchasing procedures must be followed when ordering.

    Download fact sheet, sample letter

    Looking for an easy way to communicate the name change to your constituents? The communications staff has prepared a sample fact sheet and sample letter for campuswide use as templates to notify colleagues of the name change. Both documents are available in Microsoft Word format.

    To download the fact sheet (which can be used for websites, newsletters, recruiting visits, etc.), go to http://namechange.mst.edu/documents/name change fact sheet.doc .

    To download the sample letter (which can be used for memos, letters and email notices to notify colleagues, funding agencies and others about the name change, go to http://namechange.mst.edu/documents/sample letter.doc .

    Reuse, recycle your old UMR materials

    Wondering what to do with your old UMR letterhead? Reuse and recycle are always options. If you need ideas on how to reuse leftover paper products, contact Jesse Singleton in printing services at 341-4264.


    November 15, 2007

    Name Change News, Nov. 15, 2007: name tags, table banners, fact sheets and more

    Name Change News: Nov. 14, 2007

    The latest news on the name change implementation. Also available on the Name Change Conversations weblog: http://namechange.mst.edu .

    In this issue:

    Order Missouri S&T name tags
    Contact Enrollment Management for table banners
    Download fact sheet, sample letter
    FAQ update
    Delay in providing some materials
    Reuse, recycle your UMR materials

    Order your Missouri S&T name tags

    Kent Jewelry, which provides name tags for the campus, has set dates for production of new Missouri S&T name tags. The new tags will be silver and feature the Missouri S&T word mark in black. Departments may submit orders via email at orders@kentjewelry.com, by fax at 573-364-4446, or by dropping by the store at 110 W. Eighth St.

    Orders received by Dec. 8 will be completed by Dec. 11. Orders received by Dec. 27 will be ready to pick up on Dec. 28.

    Departments are responsible for the costs of their name tags.

    As with any purchase, university purchasing procedures must be followed when ordering.

    Contact Enrollment Management for table banners

    To help coordinate the purchase of new display headers, table runners and standing banners, Shannon Stites in Enrollment Management is compiling a list of departments needing to replace these items. These items will be ordered in bulk. If your department plans to order new display headers, table runners or standing banners to integrate the new campus brand identity into your marketing materials, please contact Shannon Stites at 341-4378 or by email at sstites@umr.edu to get on the list. This will ensure that the university will receive a better price for the replacement of these items.

    Download fact sheet, sample letter

    Looking for an easy way to communicate the name change to your constituents? The communications staff has prepared a sample fact sheet and sample letter for campuswide use as templates to notify colleagues of the name change. Both documents are available in Microsoft Word format.

    To download the fact sheet (which can be used for websites, newsletters, recruiting visits, etc.), go to http://namechange.mst.edu/documents/name change fact sheet.doc .

    To download the sample letter (which can be used for memos, letters and email notices to notify colleagues, funding agencies and others about the name change, go to http://namechange.mst.edu/documents/sample letter.doc .

    FAQ update

    The latest version of the frequently asked questions on the name change has been updated. Visit http://namechange.mst.edu/faq/ for the latest information.

    Delay in providing some materials

    Earlier this month, the communications department reported that some materials, such as letterhead and business cards, would be available for order by early December. Due to some delays in the design of letterhead, business card, envelope and other templates, these materials will not be available by Dec. 1. We’ll provide an update on the production schedule as soon as possible. In the meantime, if you have any questions, please contact Andrew Careaga, director of communications, at acareaga@umr.edu.

    Reuse, recycle your old UMR materials

    Wondering what to do with your old UMR letterhead? Reuse and recycle are always options. If you need ideas on how to reuse leftover paper products, contact Jesse Singleton in printing services at 341-4264.

    November 14, 2007

    Frequently Asked Questions, Version 5

    Welcome to Name Change FAQ Version 5: updated Nov. 14, 2007, with new information about the alumni association name change and availability of Missouri S&T apparel.

    Frequently Asked Questions

    What is the purpose of this blog?

    What will be the new name for the university?

    How will it be abbreviated?

    When will the name change take effect?

    How were the name and effective date determined?

    What will be the web/email domain name for the university?

    Will the umr.edu domain name still be in use during the transition time?

    What is the university's new logo?

    How did the university determine a new logo?

    How is the logo to be used?

    How will the university's graphic identity be coordinated?

    Will the university still use the historic emblem?

    When will Missouri S&T apparel be available?

    Why did the university consider a name change for UMR?

    What is a "technological research university"?

    What other names were considered?

    Why was Missouri S&T proposed?

    What UMR groups supported the name change proposal?

    What input have students, alumni, faculty, staff and others had on the process?

    What are the research results?

    Will the name of the alumni association change?

    Is the name change part of the campus reorganization plan that is resulting in the elimination of the schools and college?

    Will alumni be able to obtain diplomas that display the new name?

    Will the university still be part of the four-campus University of Missouri?

    Will the university continue to offer non-engineering and non-science degrees, such as degrees in the liberal arts, humanities and business?

    How much will it cost to convert signage, publicity materials, etc., to a new name?

    Timeline: UMR’s evolution from MSM

    What is the purpose of this blog?

    UMR launched the Name Change Conversations blog as part of an effort to provide UMR alumni, students, faculty, staff and others with another opportunity to provide input on a proposed name change. From the date of its launch until soon after the University of Missouri Board of Curators approved the name change on April 6, 2007, this blog served as a forum for discussing the proposal and as a means for the university to provide information about the name change proposal and process to those interested. (See Welcome to the conversation for information on the blog's original intent.) Since approval of the name change, however, this blog's focus is on sharing information about how the university will implement the name change by Jan. 1, 2008.

    Back to FAQ

    What will be the new name for the university?

    Missouri University of Science and Technology.

    Back to FAQ

    How will it be abbreviated?

    "Missouri S&T" is the official abbreviation or nickname. Either the full university name or the nickname will be used on all official university materials, such as stationery, business cards, marketing materials and apparel.

    Back to FAQ

    When will the name change take effect?

    The new name will take effect on Jan. 1, 2008.

    Back to FAQ

    How were the name and effective date determined?

    Chancellor John F. Carney III proposed the name to the Board of Curators in March 2007 and announced the proposed name during a March 23, 2007, press conference on the UMR campus. The Board of Curators voted on the proposal at the board's April 5-6, 2007, meeting in Rolla, and unanimously approved the recommendation.

    Back to FAQ

    What will be the web/email domain name for the university?

    The domain name will be "mst.edu," effective Jan. 1, 2008.

    Back to FAQ

    Will the umr.edu domain name still be in use during the transition time?

    Yes. The umr.edu domain name will be in effect until the new name takes effect in January 2008 and will continue to be in effect through the end of July 2008. But you should inform your contacts immediately of the new domain name, as we will eventually lose control of the umr.edu domain name.

    Back to FAQ

    What is the university's new logo?

    The new logo, unveiled on Monday, Sept. 17, 2007, and depicted below, consists of a bold, serif word mark that emphasizes the "S&T" aspect of our new name. The graphic also incorporates a pickaxe symbol in the ampersand to connect with our heritage as the Missouri School of Mines and Metallurgy and the first technological school west of the Mississippi.

    MST_wordmark1.jpg

    Back to FAQ

    How did the university determine a new logo?

    The university worked with the consulting team of SimpsonScarborough/Creative Communication Associates (SS/CCA) to develop a variety of logo concepts. An early round of those concepts was shared with students, alumni, faculty, staff and the public in July 2007 through open forums on campus and in St. Louis, as well as online. The university received more than 770 responses to the surveys -- 438 from the online survey and 334 from the forums on campus and in St. Louis. Based on the survey results and other input, the university, working with SS/CCA, refined the ideas and presented four concepts to focus groups of alumni and prospective students in August. Finally, based on the input from the focus groups and various other student, alumni, and faculty and staff groups, the university selected the logo presented on Sept. 17, 2007.

    Back to FAQ

    How is the logo to be used?

    The logo will become the official graphic mark for Missouri University of Science and Technology. Details are still being worked out and will be explained in a graphic identity manual, to be made available to the campus community.

    Back to FAQ

    How will the university's graphic identity be coordinated?

    A Brand Identity Team will coordinate the work related to developing a new brand identity.

    Back to FAQ

    Will the university still use the historic emblem?

    MST Historic Emblem_BW_sm.jpg

    Yes, the historic emblem (shown here) will still be used for very specific purposes, which will be outlined in a forthcoming graphic identity manual. As we explain in our current graphic identity manual, "The Historic Emblem is not a 'logo' and should not be used as such." UMR's graphic designers are revising the historic emblem to incorporate the new name.

    Back to FAQ

    When will Missouri S&T apparel be available?

    The UMR Bookstore plans to have Missouri S&T apparel available beginning Monday, Nov. 26. Check the UMR Bookstore website for more information and updates.

    Back to FAQ

    Why did the university consider a name change for UMR?

    The University of Missouri-Rolla is unique among the four University of Missouri campuses because of its mission to serve as a technological research university. Yet the university's name does not reflect the campus' distinctive nature.

    A more distinctive name may afford UMR several advantages in recruiting students on a national level. While UMR is well known in the Midwest for its academic excellence, it is less well known on a national scale.

    UMR Chancellor John F. Carney III has set a goal to make UMR one of the nation's top five technological research universities. Many of UMR’s "competitors" for that position have names that better reflect their mission. (For example: California Institute of Technology, Massachusetts Institute of Technology, Rensselaer Polytechnic Institute.)

    Back to FAQ

    What is a "technological research university"?

    UMR has defined a technological research university as one in which:

    1.) at least one-fourth of the student body major in engineering

    2.) a majority of students are enrolled in the study of engineering, the sciences, business or mathematics;

    3.) a robust graduate program exists in each of those fields;

    4.) a strong research culture exists within the university; and

    5.) exceptional liberal arts, humanities and social sciences degree programs thrive so as to complement and lend context to the technological strengths of the university.

    Back to FAQ

    What other names were considered?

    Among the other names considered were:

    • Missouri University of Science and Engineering

    • University of Missouri Institute of Technology

    • Missouri Science and Technology University

    • Missouri Science and Engineering University

    • Missouri Institute of Technology

    • Missouri Technological University

    • Missouri Polytechnic University

    • Technological University of Missouri

    • University of Missouri-Rolla

    Back to FAQ

    Why was Missouri S&T proposed?

    “Missouri S&T” best identifies our unique mission and traditional strengths in science and technology.

    Based on the results of our market research, UMR proposed a name that resonates more with prospective students and high school counselors and that will allow UMR to better recruit students nationally.

    The S&T title is well recognized among some of the top international technological research universities.

    Back to FAQ

    What UMR groups supported the name change proposal?

    The proposal has received the unanimous support of the UMR Board of Trustees.

    Other organizations to endorse the proposal include:

    The UMR Academy of Engineering Management
    The UMR Academy of Mechanical and Aerospace Engineers
    The UMR Corporate Development Council
    The School of Management and Information Systems Advisory Council
    The School of Management and Information Systems Executive Committee
    The UMR Order of the Golden Shillelagh (OGS) Executive Committee
    The UMR Enrollment Development Team
    The UMR Recruitment Committee

    Back to FAQ

    What input have students, alumni, faculty, staff and others had on the process?

    Throughout the process, the university has tried to reach out to various constituencies.

    Public forums were held with current students, faculty, staff and alumni during the fall semester. Chancellor Carney also consulted key alumni, community leaders and legislators.

    An alumni survey appeared in the Winter 2006 issue of the quarterly alumni magazine, UMR Magazine. Results were compiled in January 2007.

    Faculty, staff and current students were surveyed electronically in late January and early February 2007. The results were compiled in February 2007.

    In early February 2007, UMR contracted with consulting firm SimpsonScarborough to perform market research. Preliminary information was provided to university officials on March 12. The final report was sent March 22, 2007. SimpsonScarborough surveyed community leaders, corporate recruiters, prospective students and high school guidance counselors.

    In addition to the formal research and surveys, the university gathered input informally through email, letters and comments posted on the Name Change Conversations weblog (namechange.mst.edu).

    Based on the research results and additional input from various groups, Chancellor Carney submitted a proposal to the UM System Board of Curators, which unanimously approved the name change its meeting on April 5-6, 2007.

    Back to FAQ

    What are the research results?

    A majority of alumni, faculty, staff and graduate students believe a name other than UMR would best describe the university, while a majority of current students believe the current name best describes the university. Details are provided in the post Survey results at a glance.

    In addition, research conducted for UMR by SimpsonScarborough indicates that a majority of prospective students, guidance counselors, corporate recruiters and community leaders believe Missouri University of Science and Technology (Missouri S&T) is the most appealing name for the university. These groups all also cited University of Missouri-Rolla as the least appealing name.

    Back to FAQ

    Will the name of the alumni association change?

    Yes. Effective Jan. 1, 2008, the MSM-UMR Alumni Association will officially become the Miner Alumni Association. The association's board of directors approved this name change at the board's Oct. 20, 2007, meeting during Homecoming Weekend. The board also approved changing the name of the alumni magazine (.UMR Magazine)to Missouri S&T Magazine, effective with the spring 2008 edition.

    Back to FAQ

    Is the name change part of the campus reorganization plan that is resulting in the elimination of the schools and college?

    The name change discussion is a separate issue.

    Back to FAQ

    Will alumni be able to obtain diplomas that display the new name?

    We've received a number of requests from alumni who would like to have Missouri S&T diplomas. We hope to be able to offer new diplomas but still have some details to work out. Stay tuned.

    Back to FAQ

    Will the university still be part of the four-campus University of Missouri?

    Yes. The campus intends to remain the technological research campus of the University of Missouri.

    Back to FAQ

    Will the university continue to offer non-engineering and non-science degrees, such as degrees in the liberal arts, humanities and business?

    Yes. The university plans to continue to offer all of its current degrees, including those in the liberal arts, humanities, social sciences and humanities. As Chancellor John F. Carney III publicly stated in one presentation to the University of Missouri Board of Curators: “These are critically important areas for our university. It’s simply not correct to think that a technological research university should not have a strong, vibrant psychology department. We have no intent of marginalizing any of those departments.”

    Back to FAQ

    How much will it cost to convert signage, publicity materials, etc., to a new name?

    Estimates of other Missouri institutions that have undergone name changes range from $200,000 to $250,000. Initial estimates place the cost at approximately $100,000 in one-time expenditures. Some expenses, such as new signage, publications and uniforms, are already budgeted and therefore are not included in this estimate.

    Back to FAQ

    Timeline: UMR’s evolution from MSM

    1870 – The campus was established as the University of Missouri School of Mines and Metallurgy. It soon became known as MSM, or the Missouri School of Mines. When the first class was called to order on Nov. 6, 1871, the campus offered degrees in mining engineering, metallurgical engineering, civil engineering (etc) as well as supporting programs in mathematics, chemistry and the natural sciences. MSM was the second campus of the University of Missouri and the first technological school west of the Mississippi River.

    1964 – The University of Missouri expanded into a four-campus system to include campuses in Kansas City and St. Louis. The University of Missouri School of Mines and Metallurgy was renamed the University of Missouri at Rolla.

    1968 – The University of Missouri at Rolla became known as the University of Missouri-Rolla.

    2006 – In his second State of the University Address since arriving on campus, UMR Chancellor John F. Carney III announces that he wants the campus community, alumni and other supporters of the university to "enter into a discussion" about the benefits and disadvantages of changing the University of Missouri-Rolla's name to something that better reflects the campus' role as a technological research university.

    2007 - On March 23, 2007, Chancellor Carney proposes changing the name of the University of Missouri-Rolla to Missouri University of Science and Technology, or Missouri S&T for short. On April 6, 2007, the University of Missouri Board of Curators approved the new name for the university, effective Jan. 1, 2008.

    Historical information taken from UM-Rolla: A History of MSM/UMR, by Lawrence O. Christensen and Jack B. Ridley (Columbia, Missouri: University of Missouri Printing Services, 1983). Christensen and Ridley are Curators’ Teaching Professors emeritus of history at UMR.

    Back to FAQ

    November 05, 2007

    mst.edu domain names now live and redirecting to current umr.edu sites

    The Missouri S&T web and email domain -- mst.edu -- went live last Thursday, Nov. 1, and most (but not all) umr.edu sites can now be reached via the mst.edu domain. The exceptions are some weblogs and wikis, but the main UMR sites are now accessible via an mst.edu domain.

    The naming convention is the same as it was for umr.edu domains. (In other words, the admissions website, currently at admissions.mst.edu, will be admissions.mst.edu once the name change is completed. For now, typing the admissions.mst.edu redirects you to the UMR Admissions site (admissions.mst.edu).

    More IT-related name change news over at the IT Press blog.