J. David Rogers, the Karl F. Hasselmann Chair of geological engineering at Missouri S&T, has been busy fielding all sorts of media calls in the wake of today's earthquake in Illinois. (Follow updates on the Missouri S&T Twitter site.) From a PR/media relations perspective, it's a great way to get the new university name out. But sometimes, even the simplest names can get botched in the pursuit of a breaking story.

That should be Rogers (with no "d").