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February 21, 2007

UMR name change surveys: summary and analysis

The long-awaited results of UMR's various surveys of alumni, students, faculty and staff are now available. Read on for the blog version (minus the tables, pie charts and lone footnote), or download the full report (MS Word file) for a more graphical presentation.

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Posted by Andrew Careaga at 03:28 PM | | Comments (25) | TrackBacks (0)

February 16, 2007

Survey results at a glance

The results of the alumni name change survey have generated quite a bit of discussion, but that isn't the only constituent group UMR has surveyed on this issue. In January and this month, we've surveyed students, faculty and staff to gauge their opinions about the proposal. In the coming weeks, a higher ed marketing consultant will survey prospective students, corporate recruiters, high school counselors and teachers, and local and state opinion leaders. Our hope is that from all these surveys -- as well as all the input from letters, emails, phone calls, etc. -- a mosaic of opinion will emerge to help us better determine what course of action to take.

Here's a summary of all survey results (from alumni, students, faculty and staff) thus far:

A majority of alumni, faculty, staff and graduate students believe a name other than UMR would best describe the university.

  • As we've already noted, this holds true for 70.1 percent of alumni responding to the survey in the Winter 2006 issue of the alumni magazine, UMR Magazine.

  • 57 percent of graduate students surveyed say the same.

  • So do 65 percent of faculty and 62 percent of staff (although the staff numbers are incomplete, as we have not yet tallied mail-in survey results from about 100 staff members who do not have computer access).

A slight majority (54 percent) of undergraduate students believe the current name best describes the university

In all of the surveys, of those who said a name other than UMR would best describe the university, there is no consensus on what the best name should be.

We'll share more detail as we go along, but thought that might give you folks something to mull over during the weekend.

Posted by Andrew Careaga at 09:53 PM | | Comments (8) | TrackBacks (0)