We just received word from Admissions Marketing Report that the Missouri S&T logo won a bronze award in the Logo/Letterhead Design category of the 23rd Annual Admissions Advertising Awards.

For some reason, AMR placed us in the category of schools with 10,000-19,999 students, when we should have been in the category of 5,000-9,999 students. But that's OK. We happily accept this award and thank everyone who helped to create the logo by providing their input. That includes many of you readers, who readily shared your thoughts when we first presented concepts last summer, and continued to share your ideas and opinions throughout the process, even up to the official unveiling last September. Thanks also to Ed Sirianno and his team at Creative Communications Associates, who worked with us in developing the symbol.

Posted by Andrew Careaga at 01:52 PM | Permalink | Comments (5) | TrackBacks (0)

Faculty, staff and students: Looking for official Missouri S&T logos, letterhead, PowerPoint templates or guidelines on how to abbreviate the university's new name? Look no further than the Missouri S&T Identity Standards website, http://standards.mst.edu .

The standards website is still a work in progress, but makes the following information available to the campus community:

• Downloadable Missouri S&T word marks (logos) and guidelines on how to use them (http://standards.mst.edu/logosgraphicidentity/brandelements.html).

• Downloadable PowerPoint templates (http://standards.mst.edu/logosgraphicidentity/powerpoint-templates.html).

• Information on ordering business cards, letterhead and envelopes (http://standards.mst.edu/logosgraphicidentity/letterhead-envelopes.html), including links to downloadable "standard" letterhead for immediate use. Keep in mind that we're still working out some details on our ordering system, so please be patient.

• And my personal favorite, the Missouri S&T Editorial Style Guide (http://standards.mst.edu/style_guide/index.html), an essential resource for faculty and staff responsible for writing and editing newsletters and brochures, updating web pages, or creating other written content. The style guide includes a special section on how to abbreviate the new name (http://standards.mst.edu/style_guide/abbreviations.html).

• Access to new photography, including images of new Missouri S&T signage (http://standards.mst.edu/logosgraphicidentity/photography.html).

Posted by Andrew Careaga at 10:57 PM | Permalink | Comments (1) | TrackBacks (0)

The Missouri S&T logo is getting out and about -- most recently on the side of one of our university's renowned solar cars, Solar Miner IV, in the vicinity of Graceland in Memphis, Tenn. Read more about the sun-powered car's recent tour of the south at the Experience This! blog .

Posted by Andrew Careaga at 07:46 PM | Permalink | Comments (0) | TrackBacks (0)

I want to offer a few comments about the logo selection and the next steps in the process that I hope will clarify a few things:

• Why is the logo in black and white? We haven't finished reviewing color possibilities or other aspects of the logo's usage, but knowing the high level of interest in this process we wanted to share the design as quickly as possible. That's why we shared the version in black and white only. The official school colors of silver and gold, as well as the color green, which we use in a lot of our marketing, are all being considered. We'll have more details about color usage soon, and will outline the official usage for the logo in a graphic identity manual.
• What about the historic emblem? The historic emblem (shown here) -- the so-called "gear" or "cog" symbol that has been around for as long as anyone can remember -- is not going away. But its usage will be limited to very specific purposes, just as it is now. As we explain in our current graphic identity manual, "The Historic Emblem is not a 'logo' and should not be used as such." UMR's graphic designers are revising the historic emblem to incorporate the new name.
• Will "Missouri S&T" ever be used by itself? Yes. There may be occasions when the "University of Science & Technology" wording at the bottom is dropped in favor of using the strong "S&T" image by itself, or using the wording to the side. All of this will be spelled out in the graphic identity manual that is to be developed soon.

I hope that addresses some of the concerns expressed by some commenters. We are updating the FAQ page with more current information and will post that later today.

Posted by Andrew Careaga at 01:42 PM | Permalink | Comments (4) | TrackBacks (0)

Updated September 22, 2007, to include an image of the current UMR wordmark for comparison.

At long last, after weeks of forums, surveys, focus groups and discussion, we have a logo for Missouri University of Science and Technology.

This will replace the current UMR wordmark, shown below.

The official news release follows.

Continue reading "Here it is: the Missouri S&T logo" »

Posted by Andrew Careaga at 04:11 PM | Permalink | Comments (27) | TrackBacks (0)

Just a note to let all you faithful readers know that we plan to post the new Missouri S&T logo on this blog Monday, Sept. 17, so check back then.

Posted by Andrew Careaga at 10:31 PM | Permalink | Comments (0) | TrackBacks (0)